The high-tech company SAWATEC AG, domiciled in Sax, has established an own market organization for Greater China beginning of April this year (Suzhou SAWATEC Semiconductor System Co., Ltd.).
By this way SAWATEC likes to easier access the growth potential of Greater China and strengthen the regional customer closeness. The market organization will be managed by an experienced management team and shall be gradually expanded. The office is located in Suzhou, a rapidly growing industrial metropolis in the Yangtze River Delta Region.
Bruno Sawatzki, CEO of SAWATEC, feels very happy about this important step. “By this establishment of an own market organisation in Greater China we have implemented an important strategic sub-goal of our last year’s defined strategy. For us as an innovative manufacturer of instruments and systems for the Semiconductor and MEMS industries is the Greater Chinese market with its rapidly growing production in these segments a very important future market. We are strongly convinced that we not only will reach our growth targets but can also strengthen the technology place in the ‘Rhine Valley’.”
Allan Bao, Sales Manager Greater China, feels very happy about this new challenge. “During my introduction time at the headquarters I got the impression of SAWATEC as an innovative and customer-oriented company. In the near future Greater China will invest more in so called key technologies. This will also include the segments of semiconductor and MEMS. I am convinced that SAWATEC has very good chances with their innovative products and systems to gain market share and grow rapidly.”
CEO Sawatzki again: „During the last months we kept ourselves busy to gain more insights about the Greater China market and its prospects. The selection of an optimum location for our market organization and the recruitment and training of the initial staff has been carefully prepared. Now we are glad that it will finally start. We put great confidence in Allan Bao and the related increased customer closeness with him in this growing market region. The site will be expanded along with the business and shall develop to our regional competence center for sales and after-sales service in the medium term.”
Allan Bao, the responsible Sales Manager sees a big potential for SAWATEC. “In Greater China more and more institutes and universities will invest into research and process development especially in the segments of Semiconductor and MEMS. They will do this under the aspect to leave the so called ‘low-tech” position and becoming a High-Tech market. By this way the industrial output in these two segments will increase. Therefore it is our strong aim that the research will be done on SAWATEC instruments and that SAWATEC systems will be used in the industrial production.”